BIFESTA

The ethos of Japanese firm BIFESTA centers on enhancing lives with its array of health and beauty products. BIFESTA oversees numerous esteemed beauty brands, including Gatsby, a leading men's grooming line introduced in 1978, and Lucido-l, its female equivalent unveiled in 1993, both of which have achieved remarkable popularity in Japan. The brand's commitment to delivering beauty, health, cleanliness, and enjoyment is embodied in its widely cherished hair care offerings.